The Cultural Problem of the Cultural Anthropologist

An intensive analysis of Malinowski's diary reveals an ethnocentrism hitherto unnoticed in our discipline. Ethnocentrism is common to all societies and cultures, but what anthropologists have so far failed to understand is the very basic distinction between positive ethnocentrism and neutral ethnocentrism. Malinowski, being rooted in white European society and culture where positive enthocentrism prevails, suffered from some peculiar defects in perception of non- Western behavior that vitiated some of his theories, such as those on religion and culture change. This paper shows that some of his shortcomings are still with us today and indicates what we can do to remedy them. [religion, ethnocentrism, positive or neutral, Trobriand Islanders, mental hospitals, internal versus external impetuses to culture change, Christianity, Islam, proselytization, Primeval Flood myth, comparative studies, China, Europe, national character, methodology]