Bioökonomie und der Mensch

Bio‐economy and human being A widely accepted vision is a prerequisite for an effective prevention and successful overcoming of inevitable acceptance problems during the implementation process of a bio‐economy strategy. The best biotech / bio‐economic innovation can not be implemented in a welfare enhancing way, if the following conditions are not met: 1) innovation‐related, normative issues have to be already discussed at the societal level before or during the development of innovations, 2) the associated risks and opportunities are identified and communicated and 3) strategies to avoid these risks are developed. All this requires participation of the affected societal groups along with effective communication strategies.