Cues of being watched enhance cooperation in a real-world setting |
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Authors: | Bateson Melissa Nettle Daniel Roberts Gilbert |
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Institution: | Evolution and Behaviour Research Group, School of Biology and Psychology, University of Newcastle upon Tyne, Framlington Place, Newcastle upon Tyne NE2 4HH, UK. melissa.bateson@ncl.ac.uk |
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Abstract: | We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour. |
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