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Charitable giving as a signal of trustworthiness: Disentangling the signaling benefits of altruistic acts
Authors:Sebastian Fehrler  Wojtek Przepiorka
Affiliation:1. Department of Political Science, University of Zurich and Center for Comparative and International Studies (CIS), Switzerland;2. Institute for the Study of Labor (IZA), Bonn, Germany;3. Department of Sociology, University of Oxford, United Kingdom;4. Chair of Sociology, ETH Zurich, Switzerland
Abstract:
It has been shown that psychological predispositions to benefit others can motivate human cooperation and the evolution of such social preferences can be explained with kin or multi-level selection models. It has also been shown that cooperation can evolve as a costly signal of an unobservable quality that makes a person more attractive with regard to other types of social interactions. Here we show that if a proportion of individuals with social preferences is maintained in the population through kin or multi-level selection, cooperative acts that are truly altruistic can be a costly signal of social preferences and make altruistic individuals more trustworthy interaction partners in social exchange. In a computerized laboratory experiment, we test whether altruistic behavior in the form of charitable giving is indeed correlated with trustworthiness and whether a charitable donation increases the observing agents' trust in the donor. Our results support these hypotheses and show that, apart from trust, responses to altruistic acts can have a rewarding or outcome-equalizing purpose. Our findings corroborate that the signaling benefits of altruistic acts that accrue in social exchange can ease the conditions for the evolution of social preferences.
Keywords:
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