The shaping of Gujarati Cinema: Recognizing the new in traditional cultures

The study of ethnographic film has turned to the study of indigenous productions, primarily nonfictional videos made by native persons for internal and external consumption. This study was prompted by the need to locate alternate ways of seeing that Nonwestern peoples may have. This paper suggests that it is important to study local genius by studying their fictional films as well, and suggests that newness may not be found at first encounter but later after native groups domesticate foreign technology and make it their own tool. In citing this, the paper describes the various genres of films within contemporary Gujarati cinema and how the hybridity of its present forms has been procured from several sources that make for a distinctiveness which underlines emergent creative social forces at play.