SENSORY ANALYSIS IN MARKETING PRACTICE: COMPARISON AND INTEGRATION

Sensory analysis has traditionally played a prominent role in quality control for food products. More and more principles from sensory analysis are also applied in the area of food product development, bringing sensory analysis more closely into the domain of marketing. Unfortunately, in practice integration between sensory and marketing practices is far from optimal. Differences in basic orientations between sensory and marketing are a major source contributing to this defective cooperation.
Sensory analysis has traditionally been product oriented with an emphasis on internal validity of the test results. Implicitly or explicitly this approach emphasizes the relationships between sensory evaluation and characteristics of the product. Marketing, on the other hand, stresses the external validity of test results: the extent to which test results can be generalized to market behavior. Emphasis on external validity requires an approach to sensory analysis that is fundamentally different from current sensory practice in terms of type of respondents, type of stimuli, scaling procedures adopted and test circumstances.
Closer integration between the product and consumer oriented approach to sensory analysis may contribute to the success of product development in the food industry. The literature suggests several factors that may contribute to a more fruitful cooperation between the two approaches to sensory analysis. The company's senior management plays a central role in the achievement of this integration by providing an infrastructure (in terms of personnel, organizational structure and financial resources) that paves the way for closer cooperation.     

Spatio-temporal population genetics of the Danish pine marten (Martes martes)

A spatio-temporal study of genetic variation in the Danish pine marten ( Martes martes ) populations from the Jutland peninsula and from the island of Sealand was performed using 11 microsatellite markers. Samples obtained from 1892 to 2003 were subdivided into historical (prior to 1970) and recent (from 1970) groups. As compared with the historical samples, there was a significant loss of genetic variation in the recent Jutland population, but not in Sealand. Effective population sizes were estimated using Bayesian-based software (TMVP). Historical effective population sizes were 5897 (90% highest probability density, HPD, limits: 1502–6849) in Jutland and 1300 (90% HPD limits: 224–5929) in Sealand, whereas recent effective population sizes were 14.7 (90% HPD limits: 10.9–23.5) in Jutland and 802 (90% HPD limits: 51.8–5510) in Sealand. Significant genetic differentiation ( F _ST) was found between the two historical samples, between the two recent samples, and between the historical and the recent sample in Jutland; whereas the F _ST value between the historical and the recent sample in Sealand was not significant. The significant genetic differentiation between the historical and the recent samples indicates changes in the genetic compositions over time, and the higher F _ST values between the two recent samples, as compared with the two historical samples, indicates that the populations in Sealand and Jutland have drifted apart within a short time span. No deviation from Hardy–Weinberg equilibrium was found within populations, indicating no further substructuring.  © 2008 The Linnean Society of London, Biological Journal of the Linnean Society , 2008, 93 , 457–464.     

Mate-locating behaviour, habitat-use, and flight morphology relative to rainforest disturbance in an Afrotropical butterfly

To cope with environmental constraints, organisms can show variation in phenotype, either by genetic adaptation or phenotypic plasticity. These patterns are especially pronounced in ecosystems that are under anthropogenic influence. Due to human-induced disturbances such as logging and deforestation, tropical forests comprise such a system. To date, most studies have dealt with ecological responses at the community level relative to forest disturbance or degradation. However, the evolutionary consequences of tropical forest deterioration on behaviour and functional morphology have received far less attention compared to temporal regions. From a resource-point of view, light conditions are essential for heliotherms such as butterflies. Because degradation of tropical cloud forests in the Taita Hills (Kenya) is very pronounced, the present study tested whether this induced changes in mate-location strategies, habitat-use, and functional flight morphology in a forest butterfly, Salamis parhassus. According to predictions from temperate regions, it was hypothesized that the species would change its mate location strategy from perching to patrolling in more disturbed forests, that this higher mobility results in a faster occupancy of light gaps, and that it accords with a higher wing loading within populations from undisturbed forests. These hypotheses were confirmed by field surveys and experiments. The present study demonstrates that degradation of tropical forests does not only affect communities (e.g. species richness), but also the behaviour and functional morphology of individual species.  © 2009 The Linnean Society of London, Biological Journal of the Linnean Society , 2009, 96 , 830–839.     

Answer to “Reevaluation of the conclusion that IRES-activity reported within the 5′ leader of the TIF4631 gene is due to promoter activity”

The accuracy of the data we reported in an RNA Letter to the Editor earlier this year on the promoter activity within the 5′ leader of the TIF4631 gene is questioned by V.P. Mauro and others in this issue. We reply here that we see no inaccuracy in our data.     

Virgin females compete for mates in the male lekking species Ceratitis capitata

Abstract. Aggressive behaviour occurring in intrasexual competition is an important trait for animal fitness. Although female intrasexual aggression is reported in several insect species, little is known about female competition and aggressive interactions in polygynous male lekking species. The interactions of female Mediterranean fruit flies, Ceratitis capitata (a male lekking species), with other females and mating pairs under laboratory conditions are investigated. Mature, unmated (virgin) females are aggressive against each other and against mating pairs, whereas immature females are not. Female aggression against other females decreases dramatically after mating; however, mated females maintain aggression against mating pairs. In addition, higher intrasexual aggression rates are observed for mature, virgin females than for virgin males of the same age. The results show that female aggressiveness is virginity related, suggesting female competition for mates. These findings have important implications for understanding the physiological aspects of a complex social behaviour such as aggression and should stimulate further research on female agonistic behaviour in male lekking mating systems.     

Wolf Movement Patterns: a Key to Estimation of Kill Rate?

Abstract: To estimate wolf (Canis lupus) kill rates from fine-scale movement patterns, we followed adult wolves in 3 territories of the Scandinavian wolf population using Global Positioning Systems (GPS) during the winters of 2001–2003. The resulting 6 datasets of 62–84 study days gave a total of 8,747 hourly GPS positions. We visited clusters of positions in the field on average 8.8 days after positioning and found moose (Alces alces) killed by wolves during the study period on 74 (8%) of the 953 clusters. The number of positions and visits to a cluster, their interaction, and the proportion of afternoon positions were significant fixed effects in mixed logistic-regression models predicting the probability of a cluster containing a wolf-killed moose. The models, however, displayed a poor goodness-of-fit and were not a suitable tool for estimating kill rates from positioning data alone. They might be used to reduce fieldwork by excluding unlikely clusters, although the reduction was not substantial. We discuss proximate factors (i.e., human disturbance and access to prey) as well as ultimate factors (i.e., social organization, intra-guild dominance, and litter size) as potential causes of the observed high temporal and spatial variation in prey-handling. For similar future kill-rate studies, we recommend increasing field efforts and shortening positioning intervals.     

Physical illness in patients with severe mental disorders. II. Barriers to care, monitoring and treatment guidelines, plus recommendations at the system and individual level

Physical disorders are, compared to the general population, more prevalentin people with severe mental illness (SMI). Although this excess morbidityand mortality is largely due to modifiable lifestyle risk factors, the screeningand assessment of physical health aspects remains poor, even in developedcountries. Moreover, specific patient, provider, treatment and system factorsact as barriers to the recognition and to the management of physical diseasesin people with SMI. Psychiatrists can play a pivotal role in the improvementof the physical health of these patients by expanding their task from clinicalpsychiatric care to the monitoring and treatment of crucial physical parameters.At a system level, actions are not easy to realize, especially for developingcountries. However, at an individual level, even simple and very basic monitoringand treatment actions, undertaken by the treating clinician, can already improvethe problem of suboptimal medical care in this population. Adhering to monitoringand treatment guidelines will result in a substantial enhancement of physicalhealth outcomes. Furthermore, psychiatrists can help educate and motivatepeople with SMI to address their suboptimal lifestyle, including smoking,unhealthy diet and lack of exercise. The adoption of the recommendations presentedin this paper across health care systems throughout the world will contributeto a significant improvement in the medical and related psychiatric healthoutcomes of patients with SMI.